Continuing its commitment to promote food quality and freshness, Emerson (NYSE: EMR) announced it will sponsor a rider during Tour de Fresh, a three-day cycling event that raises funds to benefit the national Salad Bars to Schools initiative.
Friends and fans will be able to follow riders in real-time this year with the Emerson ProAct™ GO Real-Time Tracker. These devices, which are used in the produce industry, from grower to shipper to retailer, track perishable items from farm to fork and will be furnished to each of the more than 50 riders.
The mission of the initiative is to place a salad bar in every U.S. school food service program so all children have daily access to fresh fruits and vegetables, whole grains and healthy proteins. Since 2014, the event has raised $435,310 and funded equipment for 142 salad bars around the country. This year’s event takes place July 25-27 on the California coast.
“On the Tour de Fresh web site, spectators, friends and cycling enthusiasts can input the serial number of our device to see the position – and temperature - of riders in real-time,” said Frank Landwehr, vice president and general manager, Cargo Solutions for Emerson’s Commercial and Residential Solutions platform. “We think this is a great and novel way to provide visibility and further support this event.”
Gerd Uitdewilligen, international sales director for Cargo Solutions, will ride in the event alongside other produce industry employees and supporters. Mr. Uitdewilligen has selected Twin Falls School District #411 in Twin Falls, Idaho as his sponsored school.
For more information:
Cathy Billing
Emerson
Tel: 937.498.3333
