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"Fight for your right to fruit" project"

Finding a tool to promote fruit consumption in the younger generations is an issue that is currently being discussed at length especially in the US, where obesity is a serious problem. “Fight for your right to fruit” is the title of a Manga comic that has had a positive effect on youth consumption. Nutritionists from the University of North Carolina Chapel Hill (USA) have been assessing how reading manga comics promoting fruit consumption could affect the psycho-sociological aspects associated withan increased fruit consumption in middle-school youth.

Interesting results emerged from the latest survey conducted in two schools on three groups for a total of 263 12/13-year-olds.

“The first group read manga comics promoting fruit consumption, the second read a newsletter on fruit and the third read a newsletter on Ancient Greece. Their knowledge on fruit was assessed immediately after their reading assignment. It emerged that the youths reading comics were better predisposed to eating fruit.”

They were offered a snack and had to choose between fruit (oranges,grapes, apples and strawberries) or an alternative (biscuits, crisps, crackers,etc.): over 60% of the comic group chose fruit against 30% of those who read the newsletter. In the US, over 40% of children do not eat enough fruit,therefore this study could be useful to promote better food choices.

Source: 'Fight for Your Right to Fruit: Psychosocial Outcomes of a Manga Comic Promoting Fruit Consumption in Middle-School Youth'

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