Italy: Opportunities in Canada for PGI fruit
As part of the agreement, exports will have less limitations from a bureaucratic/phytosanitary point of view, unlike what happened in the past with kiwis.
This does not mean there will be buyers ready to import tons of Italian produce, it just means there will be fewer obstacles. It will then depend on the capability of each operator to make itself known and convince importers.
Hand processing of RadicchioTardivo di Treviso Igp
Denis Susanna, director of Consorzio di Tutela Radicchio Rosso di Treviso Igp e Variegato di Castelfranco Igp, explained that “it might not be the best agreement there is, but at least it establishes some ground rules. We know Canada has a strong Italian community that appreciates our produce, especially since many come from Veneto.”
"CETA should protect authentic Radicchio Rosso di Treviso. Thanks to exports via air, we should be able to get top-of-the-range produce to the catering industry and premium stores in a short time.”
Denis Susanna, directorof Consorzio di Tutela Radicchio Rosso di Treviso Igp e Variegato di Castelfranco Igp
But the doubt remains: who will buy certain Pgi products in Canada when they’re hard to find in Italy as well? A perfect example of this are Pesca e Nettarina di Romagna Igp.
At the moment, each PO packages certain quantities of premium produce, but their visibility in Italy is practically non-existent. How many Italian consumers know this product? Few. Very few. We will have to see whether Canadian distributors will want to promote these products and how logistics will work.
