An innovative form of product presentation can, on the one hand, help small and large businesses increase their sales and, on the other hand, make the experience of grocery shopping more pleasurable for the customers.
"Our customers have seen their sales increase by between 20 and 40% since we went to their facilities with our specialised equipment and helped them with the displays," explains Julien Demure, of Provence Dauphiné.
This business group based in the south-east of France uses both products under its own brands (Saint Michel and Mamie Janine) and those of its partners (Boule de Miel, SCB and Anadou) for the different displays they design for special occasions, such as Mother's Day, Christmas, Easter, etc., as well as for certain important events for the retailers themselves. "It is a service that we have offered to our customers, on the initiative of Julien Demure, sales manager of the group, for a year and a half, and the results are already apparent," added Demure.
Also worth noting is that Provence Duphiné recently presented its new Mamie Janine brand, consisting of fruit or vegetable kits and their corresponding recipes "from traditional French cuisine," explains the representative of Provence Dauphiné. "Our philosophy fits perfectly with the proposal of the French government 'Manger Bouger', which says that we should eat 5 fruits and vegetables a day," comments Eline Guéret, communication assistant at Provence Dauphiné.
For more information:
Eline Guéret
Communication assistant
Provence Dauphiné
Réseau Provence Dauphiné
19, route de la gare
13570 Barbentane, France
Tel.: +33 06.70.27.19.63