During the opening general session of the United FreshMKT, United FreshTEC, International Floriculture Expo and Global Cold Chain Expo, show organizers announced a fifth new expo will be co-located with the partners in June 2018.
The new SmartFood ExpoTM is being launched by United Fresh, EnsembleIQ, and Progressive Grocer to focus on the exploding category of healthy foods marketed as "better-for-you," bringing retail and foodservice buyers a one-stop shop to see what’s new and learn about trends and opportunities to increase their share of the healthy foods business.
The SmartFood ExpoTMwill feature a wide variety of consumer products including natural foods, plant-based foods, fresh and healthy, organics,raw foods, products with clean labels and limited ingredients, and a wide variety of items that appeal to consumers’ demand for "better-for-you" foods. The SmartFood ExpoTMConference will bring together industry leaders to explore consumer trends, market data, merchandising strategies and more to help retailers and foodservice executives build upon the excitement and business growth in the "healthy foods" segment.
“We’re excited to be partnering with United Fresh, as well as all of the show partners in Chicago, to meet a glaring need in the healthy food space,” said Jeff Greisch, chief brand officer, EnsembleIQ. “We know from our readers/users that buyers are anxious to grow their healthy foods offerings to meet increasing consumer demand."
"Until now, they’ve had to work too hard to find those products and learn how to take advantage of these business opportunities. With our commitment to retail success, we’ll be bringing focus to this diverse marketplace, employing the full resources of the EnsembleIQ team, including the Path to Purchase Institute, Progressive Grocer, ConvenienceStore Newsand our other properties.”
“While a few trade shows include a small selection of food products in this space, there are no shows targeted exclusively at the growing healthy foods segment,” Stenzel said. “The show’s mission is to provide a unique opportunity for buyers to concentrate their focus on healthy foods. Chicago is an easy flight from anywhere in the U.S., as well as a major international destination, enabling widespread retail and foodservice attendance with minimal disruption to busy buyers’ daily work.”
The new SmartFood ExpoTMwill be the fifth partner show in Chicago in June 2018, filling the 800,000 square-foot South Hall at McCormick Place side-by-side with the International Floriculture Expo, Global Cold Chain Expo, United FreshMKT and United FreshTEC. “We’re thrilled to continue growing the footprint of healthy food, fresh foods, produce, floral and the cold chain services need to deliver the highest quality to consumers,” Stenzel said.
For more information :
John Toner
United Fresh
Tel: +1 202 303 3424