ITC India to enter fruit & veg market to compete with Amazon
This decision has also transformed ITC, which started off as Indian Tobacco Company, into one of India's most diversified consumer companies.
ITC group head (Agri & IT business) S Sivakumar told ET that they were looking forward to building ITC's Master Chef franchisee with processed, frozen foods, and come up with a separate brand name for fresh products like fruits and vegetables.
"By the next quarter, we plan to do fruits and vegetables. Each quarter, we will probably have a rollout, either processed, frozen or dehydrated. The idea is to have a series of products which can be laid on top of existing channels, in the cold chain, in stores, once the capacity is created," Sivakumar said.
The fruits and vegetable under the new brand will also be sold online, first via sellers like BigBasket, and later expanding to other platforms.
source: businessinsider.in
