This year's Verna lemon season is just starting in Spain, and according to companies such as Juanito Fruit, "the price is about 0.35 Euro higher than that of the last Primofiori." According to Juanjo Cárcel, commercial manager at Frutas Juanito, "this is a considerable difference, but the customer is responding well."
The difference in terms of volume is a bit exceptional this year, as the numbers indicate that there will be between 40 and 50% more than last year; however, "we should clarify that last year there was a considerable shortage of lemons," affirms Juanjo. "Before we could realise, there were no longer any stocks." In any case, the weather has been favourable so far this year and "large calibres are expected; 2, 3 and up to 4," explains Juanjo. Therefore, comparing it with the previous year, "we expect a totally normal Verna lemon campaign," explains the representative of Frutas Juanito.
The arrival of the first noteworthy amounts of Argentinian lemons, scheduled for June, will cause the market to diversify and supermarket chains, as well as consumers, will lean towards one origin or the other. "At the moment, Argentina is the main competitor in the Spanish lemon market, although we believe that this competition is good, because it helps us improve," explains Juanjo.
For more information:
Juanjo Cárcel
Frutas Juanito
Tel.: + 34 615 159 640