270 hectares are dedicated to the cultivation of early and late apricot varieties, which are already producing their first fruits this season.
The apricots of SanLucar primarily grow on the sunny fields of Murcia in Spain.
And this year, they will also come from Turkey where SanLucar cultivates apricots with local partners. The climate in Turkey is perfect for its production and the conditions are ideal to grow the fruits at different altitudes. This allows SanLucar to prolong the campaign until the month of September.
Stephan Rötzer, CEO of SanLucar Group, explains: “The apricot is a delicate fruit, but with high potential. It is ideal for children due to its size and taste, it is very healthy and easy to take anywhere. For all of these reasons, we want to encourage its consumption a lot more.”
“During the last three years, we have been focusing on selecting from the latest generations of fruit trees and the newest varieties”, he adds, “The goal is always to obtain a product with the best taste and quality.”
According to the founder of the multinational group, the selection of varieties is a constantly evolving project in SanLucar: “It is a very dynamic process. Our research and development team dedicates itself daily to identifying varieties that best meet our standards as a premium brand”, he points out.
For the current campaign, SanLucar puts an emphasis on the product presentation at the point of sale - the seal of identity for the brand. For this the premium brand has designed a slider, a convenient packaging “to go”.
For more information:
Sonia Gabarda
SanLucar Fruit
Tel: +34 96 142 40 40 Extension 2410
Mob: +34 673886730