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Fall of Simplot could mean more foreign produce for Australia

Foreign multinationals are poised to drive the country’s last remaining local manufacturer in Riverina, Australia, Simplot, from the industry – seizing full control of the market. If it goes under, access to local produce may be threatened for many in Riverina.

The community has begun to rally behind the company’s flagship brands, Birdseye and Edgell, to show their support for local produce. Springvale farmer Anthony Stevens said it was a “sign of the times”, arguing the region’s reputation would be jeopardised if Simplot could no longer remain financially viable.

“It’s really quite sad that we’re being faced with this prospect,” he said. “We pride ourselves on fresh, high quality produce and I can’t help but feel it detracts from that when you can only buy overseas veggies.

“Now is the most important time for people to show they care and support the local producers.”

source: dailyadvertiser.com.au
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