According to an April 2017 report by the Institute of Food Technologists, three-quarters of U.S. homes own a grill and millennials are by far the most likely to grill. From grilled salads to vegetable-centric main courses to charred fruit sangria, millennials are looking to the produce aisle for something new to serve in the summer.
“According to a 2015 Mintel survey, millennials want meals to be social, healthy, and delicious. And grilling satisfies all of that,” said Karen Caplan, president and CEO of Frieda’s Specialty Produce. “It’s all of their favorite activities rolled into one—healthy cooking, experimenting with food, and sharing the experience in real life as well as online.”
Grilled Watermelon Radish Salad with Chimichurri
It’s not just millennials, either. The Mintel survey also said that more Americans are pairing grilled meats with grilled fruits and vegetables more than stove-top or oven-baked side dishes like baked beans or potatoes.
“Grilled vegetables are becoming the norm, but grilled fruits, especially citrus, are trending with millennials and gaining popularity,” said Caplan. “Create signage to encourage shoppers to try grilling citrus and other tropical fruits.”
To help shoppers grill something extraordinary, Frieda’s recommends tropical fruits such as dragon fruit, cape gooseberries, and rambutan, and specialty citrus, such as pink and seedless lemons, and Cara Cara and blood oranges. Exotic aromatics like turmeric, ginger, and lemongrass are also used for marinades and glazes.
Grilled tropical fruit skewers
Contact:
Oakley Boren
Frieda’s
Tel:714-733-7660
