Air New Zealand ranked NZ's most reputable company
The latest Index shows Air New Zealand taking line honours for the second year in a row; the carrier ranked 2nd in 2015. It also ranked first in the Australian Corporate Reputation Index, also released this week. Its reputation has seen it rank highly since the Corporate Reputation Index was established in NZ, ranking third in 2013 and first in 2011 and 2012.
Released this week, the NZ Corporate Reputation Index is the country’s longest running corporate reputation survey and has been produced for the past seven years by research consultancy AMR in conjunction with the Reputation Institute. It measures how New Zealanders view the nation’s top 25 companies across seven reputation drivers, and then ranks them according to people’s overall emotional reaction, using more than 6,000 ratings. It is part of a global study conducted each year and uses a method validated by a database of more than three million ratings.
AMR Managing Director Oliver Freedman said Air New Zealand not only ranked well overall, but across all the individual measurements. “It appears that Air New Zealand currently has no ‘weak spots’ in its reputation,” he explained. “It rates in the excellent category across the board which shows it has found a way to engage with New Zealand consumers, but also get a clear and consistent message out there through its marketing activities. The fact that it also rates so highly not just for excellent performance, but for Governance, Leadership and Citizenship also shows that its community based activities are both recognised and appreciated. They should be congratulated for such a strong result.”
“This result shows that while a negative and public issue can see overall reputation decline, consistent commitment to rebuilding trust among consumers can rebuild positive perceptions. Their overall reputation is now at its best since tracking began in NZ,” he said.
source: scoop.co.nz