App looks to help Indian farmers cut out the middleman
“After tremendous hard work, when farmers take their produce to wholesale markets, middlemen block proper price realisation. The farmer has little or no control over this,” he said.
His training as an engineer and his further education in management helped him come up with a solution which he hopes will eliminate the middlemen. “Marketyard — an app-based listing solution — allows the farmer to free list and eliminates the role of middlemen completely,” he said.
The free Android app allows farmers to freely list their produce and allows potential sellers to go through them. “The buyer can list the quantity as well as the quantity of the produce. Location of the buyer is also listed. Sellers can browse through the listed products and contact the buyer directly,” he added.
source: indianexpress.com
