Picking fruit based on looks may not be the best way
They found that consumers choose based mostly on appearance, which researchers say is not the best way to do it, and think that the quality of the flavor of the produce is based on luck, which is also not the case. Other interesting tidbits from the study include the finding that most people buy strawberries, followed by tomatoes; 31% thought appearance was most important when buying produce, which was followed by price.
The study authors stated that appearance is not a good indicator of taste or aroma and encourage consumers to check over the fruit thoroughly before buying, including the label and to follow your nose. If it smells good, chances are it tastes good too.
source: mensfitness.com
