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UK consumers eating four times more packaged food than fresh

According to new research consumers in the UK eat nearly four times more packaged food than fresh. The UK isn't alone however with most of western Europe and north America following suit.



Fresh food has played a smaller and smaller part in some families’ lives as the pace of life has speeded up over recent decades, working hours have increased and more women have entered the workplace. Set against this is the rise of ever more tasty instant meals.

Euromonitor has analysed data from 54 countries and shown that the balance has shifted from fresh to packaged food in the most developed. In some of the other populous but less developed nations – China, India and Vietnam – the nutrition transition, as obesity experts term it, has not yet reached tipping point and they are still getting most of their calories from fresh food. In 2015, the data shows, 85% of the countries Euromonitor looked at consume more calories from packaged food than from fresh.

source: theguardian.com
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