French apples and kiwifruit promoted in Shanghai
According to reports, this promotional event will take place over three months and will mainly be visible on Fridays and at weekends. Activities will mainly take place within supermarkets and the aim is to explain the characteristics of French fruit to Chinese consumers. Consumers will also be able to learn about recipes using the fruit. This will let Chinese consumers gain a better understanding of French fruit and will motivate them to actively try eating healthy fruit from Europe.
"Currently, the only French fruits that can access the Chinese market are apples and kiwis. At present, supplies of French apples are coming to their end, so this time we are putting the kiwi at the core of our promotional campaign," explains Kerwin from the company, Shanghai Zelun Trade.
"This season's supplies of French kiwis continued over from December last year to March this year. In comparison to kiwis from New Zealand, we mainly produce the golden and green kiwi varieties. Because France is a member of the European Union, the circumstances at the production sites also tightly controled, to meet the strict EU requirements about food quality. Therefore we can guarantee the great quality of our kiwis. This fact is certainly appealing for Chinese customers who are growing more concerned with food quality and safety every day."
"Zelun Trade has a lot of experience in importing French kiwis. Although France does not have the same seasonal advantages as New Zealand, we still strongly believe in the market prospects of French kiwis. This is mainly because of their high quality. During this year's second half, we will continue importing French apples, mainly Royal Gala and Nova which are sold via mainstream channels, especially the Nova. These apple look beautiful, they taste great, and they meet all the requirements of the Chinese consumers. Simultaneously, our French partner also provides a lot of recipes using apples, hoping that Chinese consumers will adopt the apples into their eating habits. People that are interested can find information on websites like Youku and Aiqiyi. We believe that, with the support of the Society for French food, the high quality imported French fruit will increasingly grow popular among Chinese consumers."
For more information about fresh French fruit, please contact:
Kerwin
Shanghai Zelun Trade Company
E-mail: kerwin@zlfruit.net
Telephone number: +86 18818232094
To find more recipes with French fruit, click the following links:
http://www.iqiyi.com/u/1186521313/v
http://i.youku.com/i/UNDA1MTcwNDA5Mg==/videos
http://v.qq.com/x/page/x0337et3zw6.html