The cold winter is thawing out and shoppers are trading in winter stews and roasts for light and refreshing vegetable-centric dishes. As retailers get ready to shift from winter to spring merchandising, they can attract shoppers with bountiful and colorful displays of Instagram-perfect spring vegetables like purple asparagus, watermelon radishes, heirloom cherry tomatoes, specialty radishes, and fennel.
“The change of season brings the change in what shoppers want to cook and eat. Warm weather means light, crisp, refreshing food—maybe even grilled,” said Karen Caplan, president and CEO of Frieda’s Specialty Produce. “Spring also provides great opportunities for retailers to promote key drivers, starting with fresh horseradish root for Passover, artichokes and colored cauliflower for Easter, and rhubarb and berries with value-added specialties like ready-to-eat French style crêpes for Mother’s Day.”
Additional spring top-sellers include Brussels sprouts, baby carrots, baby beets, endive, mini sweet peppers, radicchio, Shanghai bok choy, fava beans, sugar snap peas, and English peas.
Contact:
