Spain: New packaging solution to sell the entire production

So far, the acceptance has been very good. "Although the use of this packaging format entails an increase in the final price of 15%, customers appreciate the presentation and care," affirm representatives of Cortijo Las Palomas. It is worth noting that the lemons packed in these containers are mainly those of extra quality.

One of the advantages of this new presentation is that "we have managed to open new markets," points out Fernández, as the product was initially intended for hospitality and will now be distributed in several supermarket chains. "In the long run, it will not change our profits, but it is opening market windows that can always come in handy at times when there isn't enough production," affirms one of the managers of Cortijo Las Palomas. Nevertheless, they continue to work with the hospitality industry and aim to keep their clients in this sector.