Serbian company gains license to grow Rubens® apple

Rubens International Project is now growing up with the official entrance of DELTA AGRAR Group (Serbia, Bosnia Erzegovina, Montenegro, Macedonia) who joined the other Licensees from Austria (Efko and Stift Schotten), Germany (Elbe Obst), Italy (VOG Terlan), Suisse (Iseppi) and UK (Avalon Produce Ltd) working together to enhance Rubens apple all over the main International market.

The farming plan forecast aims to reach about 300 Hectares worldwide located in the Northern Hemisphere in the next few years with a variety of overall global production of about 10.000 tons.

Rubens have ripening time 10 - 15 days after Gala. The taste is balanced with a good level of acidity – has been conceived and developed by CIV (Consorzio Italiano Vivaisti) a Consortium actives worldwide in experimental and fruit breeding programs and engaged in selecting of varieties with low impact on the environment.

The apple is recognisable by its elongated conical shape, bright purple red coloured skin, with a green yellow striped background. The flesh is very firm, crunchy and juicy.

Pier Filippo Tagliani, C.I.V. Chairman, declared: “We intend to fully support the development of Rubens International Project of the highest quality to satisfy every player in the supply chain, from the producer to the end user at international level”.

For more information:
Pier Filippo Tagliani
C.I.V. Consorzio Italiano Vivaisiti
Tel +39 0533 399431
Mob.: +39 366 6552857
info@civ.it
www.civ.it