Winha to research new ag products for Chinese market
Last month Winha announced it would be a foundation partner in Ausway College to be created in Deniliquin, which aims to become Australia’s leading agricultural research facility. Winha hopes to ensure that Australian agricultural producers can develop products that will be sought after by Chinese consumers.
“China is the world’s top fruit consuming nation, but at the moment not all Australian fruit is represented in the country. We need to ensure there are more pears, plums, mangoes and other specialised fruits, like star fruit, created and produced for the Chinese market,’’ said Winha Chairman, Jackie Chung.
“Chinese consumers love the quality of Australian produce, but they also have slightly different tastes and likes to Australian consumers, so we must work with Australian fruits producers to create the right looking and tasting fruit to sell into China,’’ he said.
source: foodmag.com.au
