SP Group is making use of the advantages technology and innovation provide to comply with the current demands of the food packaging market regarding product conservation, sustainability, and security.
While trends confirm a significant increase in the food sector's e-commerce, SP Group has identified that manufacturers musts strive to achieve the following improvements:
1. - Containers that can be used in both channels, in the traditional channel and online. For example, stand-up bags are suitable because of their versatility. They are visually very attractive on the shelves and are slimmer than other packaging, which is a great advantage in distribution (both for transport and storage). Additionally, this package minimizes the risk of breakage when compared to other materials.
2. - Containers for the online channel to reduce costs and specific storage space, preserving their packaging qualities. One of the customers' major concerns is that the container must be able to withstand transport conditions. SP Group introduced a new material for tray bottoms: the Apet Resilient sheet that is highly resistant to impacts, both in machines and in distribution, which minimizes any deformation that may result when manipulated. Moreover, if the client seeks sustainable and environmentally responsible packaging, SP Group's Tray2tray project offers companies many advantages and benefits. It is a new way to effectively manage excess packaging by recycling them into second generation raw material that can be used in new trays or other containers.
3. - Producing lower volumes of customized and versatile packages that allow the positioning of specific promotion or campaign products on shelves and online. SP Group offers its clients flexible film, which can be use for various promotional purposes, allowing producers to take advantage of almost 100% of the package creatively, a determining factor that allows the package to have a strong advertising impact. When combined with new Offset and Digital Printing techniques, packaging is in itself a very powerful marketing tool that provides rapid identification, positioning, and differentiation of the products.
The Groups' goal in all these cases is to unify the consumer experience, providing optimum packaging, regarding its mechanical and storage properties, and that can be used for multichannel marketing, also taking into account the numerous rigid and flexible developments possibilities, which are currently also more sustainable.
A successful example of this can be found in Huercasa's commitment to innovation of products. Huercasa is the European leader in the sector of IV and V range plant and is committed to complying with the highest food quality standards. A clear example is the success with which they have introduced their ready to eat products, legumes salads (chick pea or lentil) with vegetables in flowpacks with inner trays, as well as their fresh beet cream, which they market in a doypack that has a window where you can see the product. Both products follow the 'on the go' consumption trends.
Source: financialfood.es