Supporting the “Magic in Produce” theme of Southeast Produce Council Southern Exposure 2017, Frieda’s Specialty Produce is proud to invite attendees to “Frieda’s School of Purple Magic” Preview Day activities at Booth 620 on Saturday, March 11.
“Purple produce is a major 2017 food trend, and no one knows purple like we do. After all, we have been working with our clients on the ‘Power of Purple’ since 2013,” said Karen Caplan, headmistress of Frieda’s School of Purple Magic (otherwise known as president and CEO of Frieda’s). “Shoppers really respond to a big, bountiful purple destination display. National media is buzzing with purple produce trends this year, featured everywhere from NBC’s TODAY show to Consumer Reports. Retailers, wholesalers, and foodservice providers must take advantage of this hot trend.”
Interested “students” will also discover top selling purple produce like Stokes Purple® sweet potatoes and other trending specialty fruits and vegetables at the booth.
Contact:
Oakley Boren
Frieda's Specialty Produce
T: 714-733-7660