"Peru takes "SuperFoods" campaign to Gulfood 2017"
Gulfood 2017 runs till March 2 at Dubai International Convention & Exhibition Centre.
Peru has a variety of agricultural produce, known by some as superfoods including quinoa, golden berries, chia seeds, maca root, sacha inchi, purple corn, camu camu, lucuma, asparagus, and blueberries, among many others.
“With today’s consumers seeking healthier choices and new culinary experiences, we see strong export potential for Peruvian produce. The global ‘Superfoods Peru’ promotion strategy is a response to this worldwide trend. Our government anticipates export volumes for superfoods will triple to $15 billion in the medium term as a result of the campaign. We also expect to see up to 15 per cent annual growth in cropland dedicated to superfoods,” said Alvaro Silva-Santisteban F, director of the Ministry of Foreign Trade and Tourism of Peru, through its representation based in the UAE.
According to industry analysts Technavio, the global naturally healthy foods market is forecast to grow at a CAGR of more than 6 per cent from 2016-2020. The rising awareness of the benefits of health and wellness products has led to increased demand for naturally healthy foods among consumers.
The trend is reflected in Peru’s agricultural exports to the UAE, which in 2016 increased by 52 per cent over the previous year. Among the top agricultural exports were grapes, pomegranates, avocados, asparagus, jalapeños, blueberries, mangoes, organic bananas, quinoa, chia seeds, pulses and corn.
“Fresh fruit and vegetables are among Peru’s top exports to the GCC and we predict these will increase further as more health-conscious consumers change the way they eat, shop and dine. Last year Peruvian businesses closed deals worth US$15 million as a result of their participation in Gulfood. We are optimistic that our status as the best leading culinary destination for five consecutive years, coupled by growing awareness of Peru as the world’s super pantry, will seal even more transactions at Gulfood this year,” said Silva-Santisteban.
Peruvian companies will present these products and more at the Peru Pavilion during Gulfood 2017 (in Saeed Halls, Trade Center Arena, Booth K4/L3).
source: tradearabia.com
