Italy: Kiwi Sweeki and Pera Italia to enter new markets

Origin Group has made an assessment of its participation at the Berlin Fruit Logistica 2017 after last year's debut. There's a lot of satisfaction from the general manager Alessio Orlandi, present in Berlin with the sales manager Reen Nordin. "The launch of the two brands, Sweeki for the kiwi and Pera Italia for pears has had an excellent response during the three days of the Fruit Logistica," says Orlandi. Sweeki, one of the new brands launched by Origine Group last October in Madrid at Fruit Attraction, has raised the interest of new markets and new potential customers. "Thanks to the contacts made during the fair, we will send samples to new customers by approaching new markets, such as to the Caribbean."

There was also success for the brand Pera Italia: "The new contacts from Far East buyers we met in Berlin have appreciated the quality of the product and they are waiting to be able to import our fruits. There was also interest from the Spanish markets to whom we will send samples to prepare for the entry into the next campaign. There is also a strong interest from some Italian players who said they were interested and willing to follow Origine Group for development of the brand in the national market. "

As for Sweeki: "We are working to enter the Spanish market through wholesalers and supermarkets. Whoever believes in this project will have our full support in terms of marketing to enable them to reach the final consumer with full knowledge of the characteristics of the product and the kind of guarantees that only a large group like ours are able to offer. The positioning of Sweeki kiwi in the premium segment is tied to a specific production strategy which provides a high degree of brix and a strict selection”.

After a series of meetings with importers and distributors from the Iberian Peninsula, which have taken place in recent weeks and culminated in Berlin, Sweeki is ready to take its first steps into the Spanish General Markets. “The debut is scheduled to Mercamadrid in March, where we are planning a series of promotions including the installation of a custom desk with promoter Sweeki and an advertising campaign with the brand's visual. Origine Group represents 25% of the national production of kiwis and 20% of European production. It is the second largest player in the production and marketing of kiwis, with 125,000 tons of products and 6,000 hectares of farmland”.

For more information:
Origine Group
Tel: +39 0532 785 521
info@origine-group.com
www.origine-group.com