Scientists to give supermarkets a makeover to cut meat consumption
The project, in which Sainsbury’s is a key collaborator, is being funded as part of a £5m Wellcome Trust programme, our Planet, our Health, which aims to improve human health in a world going through profound climatic change. Eating more vegetables and fruit and less red meat will benefit people’s health and the environment, say researchers.
In the project, to be launched this week, Oxford University scientists will work with Sainsbury’s executives in a programme that will see supermarkets redesigned. Proposals include: placing vegetarian alternatives on the same shelves as meat products; giving vouchers and loyalty points to shoppers who choose vegetarian products; and providing recipes and leaflets that outline how shoppers can eat less meat.
Sainsbury’s said a range of its outlets – from local stores to its superstores and its online shopping service – would be used in trials.
Read more at The Guardian
