FreshPlaza talked to Christopher Ventura, who manages the family business in Caltanissetta. During a normal year, up to 30 million flower heads are sold.
Lack of produce, excellent quality and the Christmas period - there is something seriously wrong if prices are like this. "A lot of people don't find it a problem if there is no domestic produce, as they import it from Tunisia and Egypt. Consumers are not aware of the difference between Italian and African productions. We follow strict techniques, everything is monitored and inspected. Most times, the same cannot be said for the imported produce."
Ventura commercialises artichokes grown in the Gela and Niscemi territories. At the moment, Violetto and Apollo varieties are available. Rome and Naples are its reference markets as well as a few platforms in Puglia and, at the moment, the produce is not sold abroad.
In addition to artichokes, the company also grows melons and industry tomatoes.