SweeTango apple sales rise nearly 20% per store
SweeTango believes their marketing program supported sales in the U.S. and Canada this season, including the launch of refreshed packaging designs and partnering with retailers to invest in digital coupons and in-store demos. A few of these marketing initiatives included a social media campaign to find a new slogan of "Free the Crunch," a series of short animated videos on youtube, and a blogger outreach program.
They also attributed the growth to the spread of their brand, due to word of mouth. Dennis MacPherson, Director of Sales and Marketing at Scotian Gold, said that he was pleased with the apple’s performance in Canada. “There was tremendous excitement out of the gate with retailers who enthusiastically supported the apple in store and with flyers,” he remarked. In Canada, SweeTango’s extensive consumer marketing included television spots in key markets with celebrity chef Jonathan Collins, as well as sampling events in stores, at food events, and at marathons.
The overall 2016 crop was slightly larger than 2015, but marginally smaller than projected, due to Midwest hail in the early growing season and harvest-time cracking in New York. The quality of the total North American crop was excellent, producing fruit with gorgeous color, smooth finish - and with a load of crunch, said SweeTango.
Cristie Mather
SweeTango
915 NE Davis St.
Portland, Oregon 97232
Tel: 503 954 2268
Mob: 503 705 8404
cristie@fictiontribe.com
www.fictiontribe.com