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Ensuring consistent Polish apple quality from orchard to delivery

It is crucial for those in the industry to be constantly looking into innovative tools and methods to guarantee its clients the best service, from the field to the table, and to ensure timely and fresh deliveries strictly according to each client's requirements.

Real-time shipments monitoring
In order to be able to provide top quality delivered produce, Polish apple exporter Genesis Fresh recognized the need to introduce cargo monitoring for all their shipments.

"We believe that produce should be as fresh upon delivery as when it’s loaded onto a truck. Unfortunately, that isn’t always the case. Therefore, Genesis Fresh uses, and is introducing other companies to, a new tool called Locus Traxx, for continuous monitoring of the temperature and location of every shipment. If something happens, one can contact the shipper and either request special handling, a closer inspection, or let them know one is requesting a replacement shipment. The ability to detect problems as soon as or even before they occur can substantially improve customer satisfaction." says Jan Nowakowski, of Genesis Fresh.

"Before using Locus Traxx, we had been constantly worried about the quality of the goods on arrival, now we have full control of each shipment's condition and can react in case of any aberrations." adds Jan Nowakowski, of Genesis Fresh.

The company has decided to cooperate closely in a joint venture partnership with the US Locus Traxx Worldwide company, part of the US Emerson company, to become the exclusive representative of their products in Poland.

“As a company dedicated to the real-time location and temperature monitoring and safety of perishable and high value shipments in transit, we understand the importance of data. Whether it’s the temperature of produce driving down the road, the location of a potentially life-saving shipment of medicine, or the security of high value merchandise, we provide real-time, continuous information, utilizing the latest technology, and delivery of alerts to your computer, tablet, or smartphone” shared Nowakowski.

Communication is the key to providing the best customer service
Genesis Fresh thoroughly researches the market for tools that might be introduced and become useful throughout the whole supply chain process. Therefore, recently, the company implemented an order management system, enabling the whole team to have an instant preview of the progress of each order across all devices.

"Moving work step by step from start to finish with assigning tasks to the right people is the key to clarity and work-time optimization, especially at times when the number of orders increases." said Alicja Solińska, Sales Manager at Genesis Fresh and new technologies enthusiast.

"Exchanging tons of e-mails & messages inside the company every day has been replaced by clear communication system that has completely eliminated the risk of understatements and misunderstandings, which are one of the significant causes of complaints in the fruit & veg industry."

"At Genesis Fresh we understand that customers' satisfaction can be achieved only by providing the best solutions possible, thus we permanently focus on innovations," Alicja adds.

"However, not many companies in Poland have the same attitude. While most of them focus on improving other aspects of their work, inside and outside communication still needs perfecting. In a world of constant changes, Genesis Fresh seems to be staying up to date with all the novelties and setting trends in the development of customer service."

For more information:
Jan Nowakowski
Genesis Fresh
Tel. +48 223783405