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Julie Wouters, WDM:

“Soon you can also pay by bank card at our machines”

Many cultivators choose to sell part of their products from home, and this is happening more and more often by means of vending machines. “We want to make it easier for producers, and therefore offer various machines, both cooled and uncooled,” says Julie Wouters from WDM. About 80 per cent of WDM’s customers are active in potatoes, vegetables and/or fruit. “The majority of this comes from Belgium, then France, and our buyers are also located in the Netherlands. Demand is still increasing, especially from France.”

New options
WDM will continue to develop new parts every year. “New options are regularly created. For example, cultivators can ‘protect’ their machines nowadays from afar, by using their mobile phones. They can see how much money has been put into the machine, which compartments are empty and other ‘basic necessities.’ In future, a possible development could be that they can ring in from a distance, and adjust certain things right away, or solve small problems. We continue developing. Nowadays, cultivators’ customers can also order and pay online, and they will be given a code. By entering this code into the machine, they can quickly pick up their order.”

Bank card
Yet the company is known for its simplicity. “We have to keep things simple, experience has taught us that it is best. Both cultivators and customers who service the machine have to understand how to use it. Soon there will also be an option to pay by bank card. We have received that request increasingly often, lately. Most people can manage this, but older people should not have to deal with QR codes, or a payment possibility that uses mobile phones. It becomes too difficult for that target market if too much technology is involved.”

For more information:
Julie Wouters
Steenweg op Gierle 146
2300 Turnhout - Belgium
M: +32 (0)499 126 722
[email protected]
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