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China: 132 million RMB Zhouzhi kiwi deal signed at event

On November 25, the Xi'an Zhouzhi kiwis came to Jiaxing on a promotional trip for the first time. There was an industrial development exhibition, a tasting, a direct buying centre and an opportunity to sign deals. This event has once again improved the influence of Zhouzhi kiwis on the market. In total, during the event contracts for fresh fruits were signed for an amount of 15,400 tons or a value of 132 million RMB.

After 30 years of development, Zhouzhi kiwis have become those produced on the largest scale in China. The total production surface of the kiwis has already reached 27,300 hectares with 23,300 hectares bearing fruit. The yearly production is 490,000 tons. That means a total value of 3 billion RMB. On the 2016 list of regional product brands by worth, Zhouzhi kiwis had a value of 3.663 billion RMB, putting the brand at the top of the list. Zhouzhi kiwis are so loved by the public because they have a sweet-and-sour taste. The sales volume of the kiwis makes up 80% of the total kiwi value of Jiaxing. 

"In 2015, the amount of trade on wholesale markets was 13.1 billion RMB. That stands for a trading volume of 2 million tons. Of that amount, the trading volume of kiwis is 60,000 tons. This again is a value of 500 million RMB. It is a variety that shows a very vigorous growth this year," says Mr. You Zhijiang, who is the general manager of the Jiaxing wholesale market and president of the city's leading agricultural enterprises association. 

He spoke to our reporter: "Within the kiwi trade, Zhouzhi kiwis have seized about 80% of the market share. Most of the kiwis people in Jiaxing eat, come from Zhouzhi."

"Zhouzhi has a moderate climate with abundant rainfall. The soil on the plains is neutral and leaning to the acidic side. It contains organic material in plenty and is very beneficial to the growth of kiwis," says Mr Chen Gangke. He is the vice office head of the management bureau for Agricultural development in Zhouzhi. He relies on many years of experience in breeding and cultivation. With his help, the Zhouzhi kiwis have already developed into 10 different varieties. "Every variety has a different growing cycle and the taste differs too. Consumers can choose a variety according to their likes and preferences."

While tasting the kiwis, Mr. Xie Helong, the director of the business department of Jiaxing Huatong Fruit, says that "the sales volume of kiwis isn't at all bad this year. The kiwis are also more and more known on the market, mainly because they pass the bar without effort."

During the promotional event, Zhouzhi Kiwis and the Jiaxing market enterprise signed a supply agreement that includes 15,400 tons of kiwis with a total value of 132 million RMB. 

Other agreements were signed 
Yikun Agriculture signed a fresh fruit sales contract with Jiaxing Yong'an Fruits for 4500 tons, or a value of 38 million RMB. Zhouzhi Guangfeng Fruit signed a sales contract with Yiguo Fresh Produce for 3800 tons, or a value of 31 million RMB. Xi'an Zhongtian Fruit signed a sales contract with Jiaxing Fengming Fruit for 3600 tons or 31 million RMB. Xiyuan Fruit signed a sales contract for fresh fruit with Jiaxing Wantong Fruit for 3500 tons or 29 million RMB. 

The visiting enterprises of the convention all praised the quality of the Zhouzhi kiwis, their taste and the value of the brand. There is a good prospect for development through cooperation. Zhouzhi county also expressed that they will advance the production management and technology for the kiwis and take the lead in the innovation of the industry. The aim is to produce the best fruits for the consumers. 


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