On 10 November 2016, the official starting gun was fired for the sales of Joly Red apples at Ntuc FairPrice in Singapore by FairPrice CEO, Kian Peng, and the Belgian ambassador, Gerard Cockx.
Marc Evrard, commercial manager of BVF, represented BVF and Truval during the launch. “Did you know Singaporeans are true apple enthusiasts? From now on, Singaporeans will also be able to enjoy the sweet, crunchy flavour of the Joly Red apples,” according to Marc.
Michelin star chef, Bos Leong, took care of the culinary side of the event. She showed how the apples can be used in Asian recipes. The Asian campaign of BVF and Truval has truly started, because the starting gun for the new season of Belgian Truval Conference pears and Joly Red apples was also fired in India.
For more information:
BFV - Truval
Marc Evrard – commercial manager
Montenakenweg 82
3800 Sint-Truiden – Belgium
+32 (0)11 69 34 11
www.bfv.be