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The gift of time: More time for family and friends

Edeka launches new Christmas Campaign

At the start of the Christmas season, EDEKA is calling for us all to remember what really counts at this special time of year: family and friends. Yesterday, the new Christmas campaign started, with their theme of "The Gift of Time" as the focal point. At the core of the campaign is the online video-clip #Zeitschenken ("Gift of Time") as well as a very special gift idea: Time Vouchers. 

Particularly in the weeks leading up to Christmas, stress is a constant companion for many. The #Zeitschenken video-clip illustrates that there is more to life than rushing from one appointment to another and it also helps parents see how their children miss out on quality time during the hustle and bustle of the pre-Christmas season. The emotional clip reminds us of what really matters: spending time with loved ones. 

Time to Give

For all those who want to give their time this Christmas, "Time Vouchers" are available in EDEKA stores. Whether its a cinema trip or a meal together, each individual idea can be written on the back of the gift card. As a surprise, there is also a delicious chocolate heart on the front. The really special feature is that, when buying the voucher, customers can, not only make their loved ones happy, but at the same time they will be doing something good, as 30 cents per voucher-sale go towards the initiative "A Heart for Children". The donation supports various projects for children and young people, one of them being the Tabaluga House "Gut Dietlhofen" of the Peter Maffay Foundation.

The EDEKA Christmas campaign will run on all TV channels and online. 

Its all about the Gift of Time - whether with recipe videos, a digital advent calendar or the Time-Giver. A chatbot presents all kinds of delicious recipe idea on Facebook. An accompanying competition on Facebook and Instagram also expresses the message of the campaign: Until 4th December, fans can upload a photo with the Hashtag #Zeitschenken which shows how they spend time with their loved ones. The prizes are 100 EDEKA shopping vouchers, each worth 100 euros. 

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