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Two-pound pouch bags drive organic apple sales

Two-pound pouch bags continue to drive organic apple sales to new heights. Sales have increased nearly ten-fold in the past two years, spiking to record sales for the 2016 season. Two-pound Superfresh Organics® pouch bags provide an opportunity for retailers to tap into growing organic demand and drive sales, while maintaining approachable retail prices for consumers. 

Scan data reveals that organic two-pound apple pouch bag sales more than tripled between 2014 and 2015. Season-to-date, this trend is continuing, with record sales for two-pound organic pouch bags in August and September. 

“Superfresh Organics two-pound pouch bags are the ideal marketing tool for organic apples,” says Mike Preacher, Director of Marketing & Customer Relations. “Both bagged apples and organic apples are increasing in popularity, and we have found that the two-pound pouch is the perfect solution for busy, on-the-go parents. The bags are resealable, and the fruit is right size for lunch boxes and after-school snacking.” 

The Superfresh Organics two-pound pouch features a convenient handle, attractive graphics and a generous clear panel for viewing the fruit. Designed for easy merchandising, pouch bags stand upright, calling attention to themselves. An added bonus is that pouch bags guarantee organic apples are rung up correctly every time. 


Superfresh Organic two-pound pouch bags are available for Fuji, Gala, Granny Smith, Red Delicious, Golden Delicious, Cripps Pink apples, and the Superfresh Growers’ proprietary variety, Autumn Glory® apple. 

Mike Preacher
Domex Superfresh Growers

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