Johan Troost: “Preference from organic customers for fruit via seaborne freight”

Organic soursop from the Canary Islands

Recently, Bio Freshi started receiving organic soursop from the Canary Islands (Tenerife). “The soursop is a tropical fruit from the cherimoya family. It is a fruit that is much cultivated in Spain. ‘Local is better’ is often heard in the organic world. Organic customers prefer it if fruit does not have to arrive via aeroplane. That is why we are so enthusiastic to market this European fruit that arrives via boat from the Canaries,” says Johan Troost of Bio Freshi.

Besides the organic papayas Bio Freshi has been receiving for several years, they now also have maracujas from the Canary Islands available since October. And to crown it all, a tropical member of the family soursop has joined the assortment. The soursop, also known as guanabana, is rumoured to be an alternative cancer treatment. Also known as graviola, the fruit is rumoured to be more effective against cancer than traditional chemotherapy. However, this has never been medically proven.

“This fruit seamlessly fits into recent developments of super foods, antioxidants and an increased focus of the consumer on healthy food. The fruit weighs between 500 grammes and 2.5 kilograms, is pear-shaped and has soft spikes, and is between 20 and 60 centimetres in size. The flavour is described as somewhere between strawberries and pineapples.” 

For more information:
Johan Troost
Bio Freshi
M: +31 (0)626 949 712

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