November 29 and 30

"Focus of EU Forum on "Change of the Game"

Developments nowadays are changing traditional plants into smart factories. At the 3rd EU Fresh Info Forum and Round Table on November 29 and 30 in Rotterdam, the challenges and the do’s and don’ts will be discussed.

"Now that digitalisation rapidly changes agricultural production processes, the chain
and the market in general, it is essential for any entrepreneur to strategize on technological development. This is why on 29 and 30 November 2016, we will hold another edition of our EU Forum," said Harrij Schmeitz from Frugicom.

"This forum consists of a series of presentations designed to provide entrepreneurs and managers from the agricultural sector a comprehensive overview of the developments in both individual companies and the fresh produce industry in general as a result of growing technological possibilities. As in previous years, keynotes at the forum will come from all around the world from the fields of technology, trade, growers associations and retail."

"Last year, more than 320 delegates met at the 2nd EU Fresh Info Forum & Roundtable at the SS Rotterdam. Two days of insightful presentations and fruitful discussions revealed that there are still some hurdles to be taken before the potential of the digital revolution can be fully exploited. That is why the focus this year will be on the change of the game in Fresh Produce."

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