“As the 3rd generation takes the reins of a 60 year old company, the creative juices are flowing as GR Fresh redefines itself and continues to evolve. One of Mexico’s oldest and most respected growers, GR has built a reputation of the utmost integrity and character”, states Tony Incaviglia, the vice-president of sales and marketing of GR Fresh.

He explains that, since their humble beginnings, Juan Gonzalez Reyez’s integrity, vision and commitment to sustainability, social responsibility and excellence in safe food, continues to be evident today. “To be truly sustainable we must be environmentally and economically sound but more important, socially equitable. We believe we have lasted this long because we have focused for generations on our people and will continue to grow by caring and improving our work environment.”

As an integrated, agri-food company, they are dedicated to the production of fresh produce products that will meet the needs of their family of employees, clients, suppliers, wholesale and retail partners.

He continues: “Our retail partners have challenged us to improve our value added offerings. So as a result we are developing new and exciting packs. For example our hot pepper line of bagged jalapeno, poblano, anaheim, serrano and habanero, have begun to grow in interest. Other items include grape tomatoes, color bells, zucchini, yellow squash, sweet mini-peppers, round and roma tomatoes, both conventional and organic.”

According to Tony, the summer regions begin to wind down this month and transition will soon be upon us as we approach Thanksgiving. Along with that comes the peak of the Mexican growing season. GR's volumes will increase now and then be doubled, as the US local domestic growing regions disappear until next summer.

“Our tomato program will reach 3.5 to 4 million packages from January through May. Mexican vegetables, including cucumbers, eggplant, bell peppers, zucchini, yellow and grey squash will double as well. Our exports into the United States will triple over that same time period”, concludes Tony.

For more information:
Tony Incaviglia - VP of Sales and Marketing
GR Fresh
T: (956) 631-8135 Ext 2312
E: Tony@grfresh.us