Recently, the leading enterprise among supermarkets for fresh food, Yonghui superstores, has officially announced that it has entered into a strategic partnership with Haisheng Group, the most high-end brand for fruits and vegetables in China, and current leader in the apple industry. On the basis of a standardized supply chain and a mixture of both supply chains, both partners constructed an ecosystem that thoroughly fuses the supply chain for the apple industry in the Chinese sector for fresh foods.
Haisheng Group's base of operations in Qianyang - the only standardized plantation for Aizhen apples in China
Ms. Wang Yuping, vice-CEO of Yonghui superstores, says: "Haisheng Group is the world's biggest producer of concentrated apple juice and has been leading the global apple juice industry for close to 20 years. While large strategic transformations were happening in the farming industry, they developed a specialized department for the country's very first large scale, close planting for Aizhen apples, and succeeded in bulding the first standardized plantation for Aizhen apples in the country. Haisheng Group is a 'legend' in the Chinese fruit industry. Yonghui superstores is a key enterprise which has a supply chain for fruits that is very well developed. Now we will go hand in hand with Haisheng Group, in order to combine its own supply chain standards, for more than ten years, with the production standards that Haisheng group has held up for twenty years, and their international leadership in standards for planting, harvesting and distribution. We will establish a leading supply chain ecosystem in the domestic sector for fruits and vegetables, and will start a new era for the Chinese industry of fruits and vegetables."
The first harvest of Mitchla, Jonaprince and the fine Golden Delicious will reach the Yonghui stores all over the country in the beginning of November.
The three apples, mentioned above, will be available in every Yonghui store, across the country, at the beginning of November. All harvested fruits will be sold. Business experts analyzed that this partnership, between Yonghui superstores and Haisheng Group, aims at promoting fresh goods that promise absolute safety to all customers of Yonghui stores and at allowing consumers to have more choices to consume. But, behind all of this, the ecosystem for standardization of the apple industry, that was mutually developed by both partners, is a model example that shows the way to many more lower level industry players, how to execute a more effective fusion. The ecosystem pushes for repeated substitution in the development in the Chinese primary industrys supply chains.