The General Director of Bargosa, Eduardo Córdoba, highlighted that this year's Fruit Attraction attracted a considerable number of participants, and that the company's stand in particular received almost twice as many visitors as in previous years, which confirms the firm's successful trading strategy. In the first five months of the year, Bargosa grew by 3 million kilos in volume and by 2 million Euro in revenue, and that in a season that was not without difficulties.
Taking all this into account, the manager explained, "the targets set for this edition were widely exceeded. The Super Sweet yellow pineapple, distributed exclusively in Spain by Bargosa, sparked the most interest among those attending the fair, with more than 300 kilos a day used for tastings."
The banana brand Gabaceras, which won the Taste of the Year award in 2014 and 2016, also took centre stage during the fair. The company exclusively receives more than 50 million kilos of bananas a year from its partner Europlátano, and thanks to the joint work of both companies, the Gabaceras brand has been at the top of its category.
Another brand arousing considerable interest was the Premium Solen Gold, which the company uses for different product lines, including melons, avocados, mangoes, coconuts, Persimon® kakis, pumpkins, plums, pineapples, etc.
Bargosa is one of the major European traders and has strong, long-term partnerships in different production areas around the world, which allows it to guarantee a year-round supply to its customers. The company, founded six decades ago, is also recognised as a panelist of historical brands such as Del Monte, Val Venosta and Rucaray.
The company's business strategy is based on both the diversification of its customers and a growing range of varieties. "In Madrid we saw the right interest and demand for the products, which served to confirm that the current approach has been well planned," concluded Córdoba.