Aldi Süd takes company blog online

The ALDI SÜD Group is expanding its presence on social media. A team of editors and writers shows us a look behind the scenes of the discounter on their blog.

At blog.aldi-sued.de readers can find blogs about themes such as projects, responsibilities, stores, employees and products. The goal is to regularly publish background information and interesting insights into the world of ALDI SÜD and to present the discounter as an open and transparent company. The possibility to react to the stories promotes a direct exchange with the public.

“Behind one of the largest food retailers in Germany are many different people and many exciting stories. We would like to use our blog to tell you these stories,” states Kirsten Geß, Director of Communications at ALDI SÜD. The writers take the readers by the hand and show the ALDI SÜD coffee roasting plant, or give an insight in the fast-paced world of cashiers. Experts from the quality management and the corporate responsibility department, provide detailed information about sustainability projects and the commitment of ALDI SÜD. The blogs target-group is everybody who wants to know more about ALDI SÜD.

For more information:

ALDI SÜD Group
Kirsten Geß
E-Mail: presse@aldi-sued.de
www.aldi-sued.de