Thawing prices
"The price of the pomelos in Heping is relatively stable and a bit higher than last year. In September, at the start of the season, only wild pomelos in low elevation regions were entering the ripening season. The market price was pretty high. It is expected that in October, as the large bulk of honey pomelos go on sale, the price will go down. In general, the Chinese honey pomelo market is only moderate this year due to the lower production. But it is still better than last year."
Difficulties exporting to Europe
"Compared to the domestic market, the export market isn't as good as people expected. This is especially true for exports to the European market. Over the past few years, the Pinghe honey pomelos have been very popular in Europe - prices and volumes were very satisfying. But recently European consumers have failed to understand the fundamental differences in quality of the pomelos. More and more, other Chinese companies export cheap pomelos to the European market. We face a fierce price competition because of it. Especially this year, the fixed buying price is even lower than the production cost of the pomelos. For a company that focuses on high quality, that pricing pressure makes it difficult to enter the European market. In comparison, the export volumes to the Russian and Kazakhstan markets have increased. That's because we entered these markets many years ago, so we have a stable base of clients. They understand that our high quality honey pomelos are different from the rest and worth their price. All together, the export volume has remained stable compared to last year."
"We are a leading fruit and vegetable enterprise with much valuable experience in the trade. We have an extensive cultivation base for honey pomelos in Pinghe. The main products we engage in are red pomelo, yellow pomelo and white pomelo. For our honey pomelos, about 30% is shipped through Xiamen and Hong Kong to be sold to Europe, Russia, Tajikistan and other countries. The other 70% is sold in China - 95% in shops and 5% online. We mostly sell to Chengdu, Hangzhou, Zhengzhou and the first-tier cities of Beijing, Shanghai, Canton and others.
Pinghe Sanlv Fruit and Vegetables Co., Ltd.
www.redpomelo.com
Contact person: Chairman of the board, Huang Shengjin
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