Consistent growth in both the value-added and organic sectors are highlights of United Fresh Produce Association’s Q2 2016 edition of the FreshFacts® on Retail report. This publication examines retail trends in produce for the past quarter, including a spotlight on fresh produce annual spending by region.
“The regionality of the fresh produce section will help our members adjust their strategy for planning sales and promotions in different markets,” said Jeff Oberman, Vice President, Trade Relations at United Fresh and the Association’s Retail-Foodservice Board staff liaison. “The Retail-Foodservice board, United Fresh and Nielsen will continue to collaborate on new ways to explore retail produce purchasing data to help our members grow and succeed.”
This quarter’s report also features category deep dives on berries, packaged salad and potatoes, all of which are purchased by more than 75% percent of households annually.
The FreshFacts® on Retail report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, measures retail price and sales trends for the top 10 fruit and vegetable commodities as well as other value-added produce categories
The complete FreshFacts® on Retail report can be downloaded free of charge for all United Fresh members ($50 for non-members) by visiting www.unitedfresh.org. If you have questions, contact Jeff Oberman, at 831-600-8922. For questions about specific data contained in the report, contact Matt Lally at Nielsen Perishables Group at 813-366-8556.