According to a ranking conducted by the international consulting firm AT Kearney, in 2016 Colombia iis the second most attractive country to invest in retail in Latin America. Peru leads this ranking.
In the world ranking , which took into account 30 developing countries, Colombia ranked 15th and Peru was ninth. China, India, Malaysia, and Indonesia were at the top.
The analysis is known as the Global Retail Development Index and this is the fifteenth year it is performed. "Colombia's advance is significant if one considers that in 2007 it ranked 30th, in 2011 it was in the 24th position, and in 2012 it was in the 23rd position," said Lisandro Perez, partner and director of AT Kearney in Colombia.
To calculate the index, the ranking is based on four macroeconomic dimensions. First, the country's level of risk and environment for business: its stability, macroeconomic performance, and level of corruption, among other factors.
Second, how attractive the market is: its population size, urban ratio, number of cities of a certain size, retail sales per capita, quality of infrastructure, and regulatory framework, among others.
Third, the saturation level of the sector: retail area per capita, market concentration, and presence of international players, among other factors.
Finally, the pressure level for investment opportunities: the historical growth and the expected growth of the country's economy in general and of the retail sector.
Source: elheraldo.co