“We are looking forward to a great season for peaches and nectarines,” says Don Goforth with Family Tree Farms. “For the first time in several years, we had adequate chill hours during the winter, good pollination, and we are looking at a healthy, nice size crop.” Total crop volume is expected to be larger than last year, but volumes will still be manageable and will offer plenty of opportunity for promotion.
Photo: Pink Moon white peaches
One size down
Fruit sizing looks to be one size down from last year. “Trees are fuller this year and the nice weather has resulted in the maturing process going faster than sizing,” mentioned Goforth. Stonefruit harvest for Family Tree Farms started the last week of April and the company will be into peaches and nectarines all through summer. A few late varieties will be harvested until late September, early October.
Fewer players
In recent years, stonefruit production has decreased as high production costs have forced some growers to leave the business. “With fewer players in the industry, prices have become more stable,” said Goforth. “Early season prices are always high and as the season progresses, we will see ups and downs. However, I am hopeful it will be a profitable year for growers.“
Photo: Grouping of white peaches and white nectarines
Significant export crop
About 35 percent of Family Tree Farms’ stonefruit production is exported. Asian countries such as China and Taiwan are important customers of California stonefruit. The fruit is also exported to Australia and New Zealand and to the UK to a lesser extent. Some varieties lend themselves well for ocean shipment, but air is the primary form of overseas transportation.
According to Goforth, it is key to offer varieties that taste fantastic. There is a heightened interest in flavor and today’s consumer is willing to pay for quality. Every year, Family Tree Farms replaces about 10 to 15 percent of its orchards with newer varieties.
For more information:
Don Goforth
Family Tree Farms
Tel (+1) 559-591-8394