Sabra Dipping Company, makers of refrigerated dips and spreads, has expanded its line of all natural guacamole with the launch of Veggie Fusions, a new concept in packaged guacamole. Veggie Fusions are made with Hass avocados blended with a variety of fresh cut, crisp and chunky vegetables, adding fresh flavor and reducing the overall fat content by 30%* giving guacamole fans even more to love. Sabra Guacamole Veggie Fusions will launch with Mango Lime, Garden Vegetable, and South Western.
"More than two-thirds of American consumers purchase avocados," said Tracy Luckow, marketing director for Sabra Dipping Company. "And we've all fallen for Guacamole in a big way. In expanding our successful line of products we kept true to what people enjoy, the chunky avocado and clean flavor while adding even more great taste by blending in the best, freshest vegetables for an absolute breakthrough in guacamole. The added benefit is not only more flavor but a reduced fat content which is win-win even for those of us who appreciate the good fat content in guacamole."
The concept for Veggie Fusions was born out of insights that indicated consumers were eager to try new innovations in guacamole and would welcome reduced fat per serving. Sabra noticed consumers adding new flavors and veggies to their guacamole in restaurants, recipes and on social media.
The Garden Vegetable variety features carrots, peppers, tomatoes, herbs and spices. The South Western variety includes corn, peppers, onions, black beans, garlic and tomatoes and Mango Lime contains mango, lime and herbs.
Veggie Fusions launched in April and is the first of its kind to hit grocery stores. It will be available in the deli section of grocery stores and supermarkets nationwide. The suggested retail price is $3.99 for a 7-ounce container.
* 3g of fat vs. 5g and 4.5g of fat per serving of the two leading brands of classic guacamole.
For more information, please visit www.sabra.com/veggiefusions.