It's time to celebrate spring with Well•Pict Berries. The California harvest is in full swing, with plenty of sweet, beautiful berries to meet demand for Mother's Day, graduations and upcoming holidays
Well•Pict’s organic strawberries along with their conventional strawberries and raspberries are shipping now.
With crop yields good and berry quality high, Well•Pict Berries is expecting a great season with strong availability of both organic and conventional berries well into the summer. Dan Crowley, Well•Pict Berries’ Vice President of Sales, says that recent weather has made for good volume and a high quality crop. "Mother Nature gave us some problems earlier this year, but those days are behind us now. The outlook for Mother's Day and through the spring is for solid supplies of big, colorful berries with a terrific flavor profile."
The beautiful fruit makes this an excellent time for retailers to do seasonal promotions for fresh berries. A prominent display of these gorgeous berries can help boost sales throughout the produce aisle.
Taking the Berry Show on the Road
Well•Pict Berries will be in sunny Palm Springs, CA for the West Coast Produce Expo May 14th. Stop by booth 210 to learn first-hand about the spring and summer crop! To make an appointment for the show, email jgrabo@wellpict.com.