Cross-Marketing and convincing athletes
On the left: First World Cup victory for Dominik Windisch; On the right: Lisa Zimmermann at 9Queens
Biathlete Dominik Windisch performed convincingly throughout the World Championships in Oslo and got his first individual World Cup victory. Also Lisa Zimmermann, Olympic and X-Games champion in Slopestyle is part of the KIKU family.
Two world records were set for biggest air on a hip, both in skiing and snowboarding at the 9Knights in the South Tirolean Watles. KIKU was Official Vitamin Sponsor of the Nine Knights Perfect Hip contest and spoiled athletes and 2.000 visitors with fresh KIKU’s, KIKU slush (Granita) and hot KIKU juice.
"KIKU, as a young and dynamic premium brand, is constantly looking around for young and dynamic ambassadors helping to show how „cool and sexy“ it is to eat apples." KIKU’s newcomer, freerunner and stuntman Andy Haug, travels the world and performs in numerous events with mainly young public. KIKU seeks active partnerships in cycling, supporting emerging MTB talent Nina Jocher as well as the Unicycle world champion Fabian Schrott. With the brand Ghost Bikes arose a strategic cross-marketing already years ago.
"Due to the visibility of KIKU at many bike-events a positive connection between healthy eating and sports has been created. Each brand can benefit from the strengths of the other and shows presence in unusual events and locations."
During recent World Cup Race in South Tyrol, a get together with Ghost bikers and the crew took place in the KIKU Wonderland. A relaxing evening with lots of room for new ideas.
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