Citrus fruits are enjoying their time in the spotlight, from everyday shoppers to foodies to chefs. And it's not just during the winter when shoppers are looking for healthier options to brighten up their foods on dreary days.
Once a limited specialty item, Meyer lemons have become so popular that every retailer must stock them. New and unusual citrus varieties like kumquats, finger limes, and Buddha's hand citron are getting more attention these days thanks to the growth of foodie-focused millennial shoppers, who always seem to want something new and different – an "adventure" with every meal. Retailers who offer a wide variety of produce options can capitalize on this experiential shopping trend.
Millennials and other foodie-focused shoppers also tend to prefer brands with a style or personality that reflects their own. As shoppers peruse the produce aisles for their next fresh experience, an attention-grabbing package or label can make all the difference.
Part of Frieda's Specialty Produce overall brand refresh, the new specialty citrus bags offer an eye-catching design that welcomes shoppers to give the fruit a try. Featuring fun wordplay like "Don't pucker up, we're sweet" for Meyer lemons and "We're blushing on the inside" for pink lemons, the packages attract curious shoppers who may not have tried these varieties.
Frieda's branded line of citrus bags stands out with bright, bold, playful copy paired with a natural, kraft-paper feel. Frieda's launched its new 1-pound Meyer and seedless lemon bags in October 2015, and has recently added a 1-pound pink lemon bag and an "adorable" 8-ounce kumquat bag to the line.
For more information:
Oakley Boren
Frieda's Specialty Produce
+1 714 733 7660