Seminar 'Smart Fresh Food Solutions'

The Municipality of Rotterdam, the Dutch government (Dutch Embassy in Berlin), the Best Fresh Group, Koppert Biological Systems, Koppert Cress, Priva, Rijk Zwaan, Certhon, GroentenFruit Huis and the Rabobank warmly invite you to attend:

The seminar will be held on the 3th of February in the Holland Pavilion in Hall 3.2. The Holland Pavilion is made possible by companies and organizations, representing the fruit and vegetable sector: Business Parcs Westland, the Dutch government (Dutch Embassy in Berlin), InnovationQuarter, Grodan, GroentenFruit Huis, Holland Fresh Group, Priva, Koppert Cress, Rabobank, Rotterdam Partners and the City of Rotterdam.

Program

We welcome you to join us for the opening of the Dutch Pavilion and the start of the seminar by the Director General for Agriculture and Nature, Hans Hoogeveen

Opening by moderator Sharon Janmaat, Municipality of Rotterdam 

Sustainable Urban Delta - Meiny Prins, CEO Prins

Worldwide, every day 180,000 people are moving from rural environments to cities. Within 15 years an estimated 6 percent of the world's population will be living in metropolitan areas. Where so many people live and work so closely together, more food is needed to be produced. This requires new business models for the food industry and gives us a social responsibility.

Smart Food Systems - Fred van Heyningen, Global Head, Food and Agri Banking at Rabobank. A smarter food system is more productive, less wasteful and more profitable. It combines technology and data to change the way and speed, at which decisions are made and to optimize the use of resources to produce and deliver the food consumers' needs. 

Roundup by moderator 

Aperitif and networking opportunity with a large delegation of Dutch companies 

The number of participants in this program is limited. For this reason, the first come, first serve principle will be applied. You are invited for priority registration which guarantees your seat. You can register at foodclusterso@rotterdam.nl. Please register by sending your name, company name and email.