Just before Christmas, a licensed marketer started delivering Crimson Snow branded apples to a European retailer. In order to advertise the brand and create a “great feeling”, the slogan trademarked by the group, some initiatives were started.
With the new year, a new partnership with 2 tennis pros began; a young couple travelling the world, spreading a "great feeling" to young people and spectators.
Matteo Donati, aged 21, and a promising Italian tennis pro, comes from Piemonte. While Verena Meliss, aged 18, comes from South Tyrol.
Interestingly, the homes of the 2 tennis athletes correspond with the production areas of the apples: Italian Crimson Snow marketers Rivoira and Sanifrutta are located in Piemonte, while Clementi and KIKU Variety Management are located in South Tyrol.
Verena Meliss
Matteo Donati, wins his 1st title as Crimson Snow ambassador
Matteo Donati at the Australian Open 2016 with a Crimson Snow apple on his seat
The aim is to motivate people to consume more apples, one of the most healthy and practical pieces of fruit.
Before Christmas, Crimson Snow started supporting FISIP, the Italian Paralympic winter sports federation. Now, Crimson Snow is the Official Vitamin Partner, providing year-round fresh fruit at events and races around Europe, including world cup races.
World Cup race in Tarvisio (ITA)
"We are proud to support young talented athletes, who want to live their dream of participating in the Paralympics 2018,” the group explains.
Crimson Snow will be presented at the KIKU Variety Management booth at Fruit Logistica in hall 4.2, stand B09.
For more information, please visit www.crimsonsnow-apple.com