New campaign shows the wide range of EDEKA’s favorable own brand

EDEKA starts the year with a large-scale cross-media campaign with the slogan "Sooo much, sooo cheap" for the popular own EDEKA brands. The campaign focuses on the appealing value for money of the own brands through all communication channels and in the stores. The WWF Panda is a part of the campaign, as an environment expert, to showcase the sustainable products.

Centerpiece of the campaign is a new commercial, which can be seen on all major TV channels, on www.edeka.de and social media. In 15 seconds a customer in the EDEKA supermarket is surprised by the wide range of products of the own EDEKA brand.

The online EDEKA cooking channel is a part of the campaign and presents nice recipes, such as salad with salmon or cereal cupcakes, with ingredients for fewer than 5 Euro. And posters, televisions and shelf labels ensure a high visibility in the stores.

The WWF Panda is present in the stores too; he informs the customers that sustainable products don’t have to cost a fortune. And at the EDEKA website, www.edeka.de the WWF Panda presents several messages about the sustainability of the own EDEKA brands.

Source: www.edeka-verbund.de