CPMA launches education and training

Responding to member requests for industry training, the Canadian Produce Marketing Association (CPMA) has facilitated the development of online programs for the produce industry. CPMA has engaged members nationally and internationally in the development of meaningful and cost effective training for the knowledge, skills, and abilities needed for success in the produce industry. The first component of the program, the Produce Basics Certificate, was launched today at elearning.cpma.ca.

Certificate topics, delivered through online modules, include: Professionalism, Communications, The Produce Supply Chain, Storage and Handling, Produce Identification, Product Knowledge, Food Safety and Food Safety Initiatives. The Produce Basics Certificate also includes evaluation through a final online exam to ensure certificates are issued only upon a demonstrated knowledge of content.

“The broad scope of the modules allow each learner to develop core competencies and apply that learning to their specific work context,” noted Eric Biddiscombe, CPMA Director and Senior Category Director, Loblaw Companies. “This program is perfect for newcomers to the industry, and I can see it becoming a key introductory piece for new hires.”

“Our industry deals with highly perishable goods on a daily basis, and this introductory certificate will educate industry on best practices to ensure produce is always the best quality for consumers,” added Ron Lemaire, CPMA President. “At only $150 per participant, this program is a cost-effective way for companies to train staff on the unique needs of our industry. We look forward to expanding this program as we move forward with this initiative.”

Building on this introductory certificate, the CPMA is developing additional credentialing for various career levels. These additional program elements will be introduced in 2016.

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